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Seller Profit & Target Price Calculator

Enter every cost per sale in the same currency. Calculate the remaining profit, or work backwards from your desired profit to a selling price.

All amounts use this currency. Changing it does not convert your inputs.
USD
The amount the customer pays.
USD
%
Enter the combined percentage fee for payment and platform services.
USD
USD
USD

How to use this tool

  1. Select a currency. This changes the amount labels and rounding; it does not perform currency conversion.
  2. Enter product cost, shipping, advertising and other costs. Set the actual percentage fee charged on the sale price.
  3. Choose Calculate profit or Find target price. Review your costs before using the result.

Worked example

A $50 sale with $20 product cost, $3 shipping, $2 advertising and a 10% fee leaves $20 profit, or a 40% margin. A $20 profit target requires a $50 selling price with those same costs.

Calculation and generation rules

Profit = sale price minus product cost, percentage fee, shipping, advertising and other costs. Target price = (fixed per-sale costs + target profit) divided by (1 − fee rate). The target display rounds up to the currency’s smallest unit.

Frequently asked questions

Does this include tax or refunds?

No. Add applicable costs yourself or review them separately. This tool does not model country-specific taxes, returns, subscriptions or tiered platform fees.

Does changing currency convert the numbers?

No. All amounts must already be in the selected currency. USD, EUR and GBP use two decimals; JPY and KRW use whole units.

Is this financial advice?

This is arithmetic based on your inputs. Check actual settlement statements and platform fee rules before setting a price.

About this tool

UsefulSet builds small browser-based tools. AI assists with development and explanations; automated tests check generation rules and edge cases. This is an independent tool and is not an official service of Google, OpenAI or Anthropic.

Contact and corrections

Report an issue to [email protected]. Include reproduction steps and the expected result, but remove personal or confidential information.

Privacy

Updated October 3, 2026. Your tool inputs and generated results are processed in this browser and are not sent to our server or analytics events. Copies and downloads remain in the clipboard or files you choose.

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Terms of use

This free tool provides a draft and explanatory guidance. You are responsible for verifying the output, accuracy of your inputs, applicable requirements and the effect on your website. Availability, search rankings, crawler compliance and revenue are not guaranteed. Do not enter confidential customer data. Use generated output only after reviewing it against the relevant official specifications.